Bob’s deep understanding and knowledge of the healthcare supply chain, including current standards and technologies, is unparalleled. His ability to harness his expertise and innovate around the complexities of track & trace implementation, serialization and regulatory compliance has made him a trusted industry partner.
Along with his work with both State and Federal Regulators, Bob is often asked by the FDA, State Boards of Pharmacy and other governing organizations for his insights. Most recently he was tapped by the USAID and international regulators to advise on the identification and tracking of drugs and medical supplies.
Celeste launched the Center to continue his practice of utilizing strategic simulations to address the challenges and demands of the supply chain. His expertise extends across many industries, including Pharmaceutical, Consumer Goods, Fresh Foods, Aerospace, Automotive, Specialty Chemicals and others. Prior to founding the Center, Bob was Sr. Director at GS1 US where he worked with industry on standards-based, item-level traceability and was the lead in developing the first DSCSA implementation guideline.
Lynette joined the Center in the Spring of 2015 as Director of Marketing and Communications.
With over 25 years of experience in Philadelphia-based advertising, marketing and public relations firms, Lynette is responsible for the strategic development, direction and implementation of the Center's communications activities, as well as media outreach and overall industry promotion of the progress and findings of Study Teams.
She enjoys the community-driven atmosphere of the Center and continues to gain new insights each day into the issues and challenges of today's supply chains.